We are a growth consultancy specialising in consumer goods & services
We have helped our clients to unlock over £3billion in growth opportunities
“The insights and direction we gained from our work with Category Growth has been invaluable. Their focused approach, which combined strategic rigour and innovative reasoning with real world pragmatism, helped us make the right business decisions to accelerate future growth. I would happily recommend them to others”.... Client CEO
We help businesses & brands to drive clarity on where to play, how to win and what to do
UNDERSTAND
category opportunities
Growth is built on 'total category' insight. This is more than just an individual brand, market or functional view. We help clients to see the big picture and to identify 'mission critical' risks and opportunities - impacting them both now and in the future.
DEVELOP
S.M.A.R.T growth strategy
Strategy is a series of decisions on how best to focus business resources. This requires clarity on available choices and implications. We help companies to clearly frame, profile & quantify their growth options - to drive confident, impactful and aligned priorities.
ACCELERATE
planning & mobilising
The #1 reason strategy fails is that it doesn't translate into clear action. A winning plan & SMART KPIs are only part of the solution. We help clients to engage & mobilise their wider business fast - so changes become fully 'owned' and transformation happens.
Our focus is always on smart simplicity, engaged teams & actionable outcomes
The biggest pain point we hear from clients about strategy development, and working with consultants in particular, is that they often end up with complex outcomes that are just not fit for purpose - overly theoretical, not addressing the elephants in the room, and not taking into account the capabilities of the company.
We aim to do things differently. We operate in small 'client partner' teams, using a highly collaborative and iterative approach. Whilst we ensure intellectual rigour in everything we do, our mark of success is not how clever we appear, it is how simply we can frame your challenges & opportunities, and how actionable the eventual outcome is.
