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Don't wait for change to come knocking on your door

We're a growth consultancy specialising in consumer goods and services. We operate as an accelerator for your team, working in an agile way to rapidly identify and unlock disruptive growth opportunities. We equip you with the tools to turn opportunities into action. This isn’t just about keeping up—it’s about taking the lead.

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Brands We've Worked With

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Merchant Gourmet.png
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Tough Mudder.png
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Lenovo.png
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Evoke.png
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BT.png
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Our impact in numbers...

12+

Years since founded

£3bn+

Growth opportunities unlocked

50+

Categories we've helped grow

Our Leadership Team

Decades of experience & practical impact

Unlike most growth consultancies, we’re a partnership of experienced minds who’ve actually been there and done it. Everyone in our team has worked ‘behind the veil’ at a senior level in large consumer facing organizations and have the scars to prove it. We’re a collective of strategists, innovators & researchers who value pragmatism above theory.

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Managing Partner

Matt has provided consulting support to FTSE 100 and Fortune 500 clients for over 15 years. Prior to this, he worked in finance and brand marketing roles for P&G, and holds a Masters in Astrophysics from Oxford University.

His experience spans strategy, marketing & commercial functions, at both a global and market level - meaning he is well placed to join the dots in developing clear and actionable strategy.

Matthew Bambrough

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Partner

John has 20+ years experience across multiple industries, countries, business life-stages (from FTSE 100 to start ups) and functions (incl. strategy, marketing, commercial).

 

John brings a broad set of skills and perspectives to any client project – offering a balance or rigour, practicality & creativity.

John Fidoe

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Partner

Grant has 20+ years experience working in a range of in-house strategy, insight, marketing & commercial roles within both the FMCG & technology sectors.

 

He is a specialist in category & brand management, incl. market & consumer insight, brand management, product development & market activation.

Grant Garge

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Partner

James joined us from Samsung having left as Global Head of Strategy, Innovation & Research for Samsung’s Next Generation Product Lab, where he was responsible for envisioning and shaping future products and services anywhere from 3 to 10+ years in the future.

 

He is obsessed with consumer-first thinking and has a wealth of experience spanning consumer goods, tech & services, with 12+ years Strategy & Innovation consulting experience.

James Hopkinson

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What Makes Us Different?

The truth is, most companies are flying blind, relying on slow and lagging indicators to make decisions. This outdated approach is the silent killer of growth. In a world where consumer behaviour shifts overnight, this isn’t just risky—it’s a recipe for irrelevance. Every missed signal is a missed opportunity, and every delayed action gives your competition the edge.

Fuse consumer & commercial. Most agencies only do one of these, leaving growth opportunities half-baked and fragile. We do both well, building confidence at each stage

Holistic Insights

Value agility and pragmatism above theory, an 80:20 mentality leveraging AI tools, working to rapidly identify and unlock compelling growth opportunities

Faster Approach

A senior bolt-on - Director level experience working alongside you with multidisciplinary skills at the cost of one additional FTE, a long-term partner for your team

Senior Engagement

Get Started
with CG Today

Drop us an email and we can schedule an initial 30 min call

Get In Touch

Innovation

Build Better Experiences

Improve existing products & services or build new ventures that anticipate emerging behaviours, markets and tech

Disruptive Innovation (New Services & Biz Models)

Proposition, NPD & Experience (CX) Development

Concept Ideation & Co-Creation

Futures

Identify Opportunities

Understand critical market trends to stay ahead of the competition and gain confidence in opportunity areas

Consumer Research, Trends & Insights (Pulse AI)

Market Diagnostic, Competitor Intel & Scenarios

Opportunity Identification, Sizing & Priorities

Strategy

Make Bolder Choices

Create pragmatic and actionable growth strategy that drives clarity on where to play, how to win and what to do

Category & Brand Portfolio Strategy

Portfolio & Revenue Growth Management

Strategy Implementation, Capabilities & Playbooks

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